The ‘War of 1812’ Jewelry by Digby & Iona is a chic homage to the War between America and Britain in 1812. The war itself helped both the United States and Canada define themselves as growingly independent and self-sufficient, and has since been held in high esteem by both countries.
The jewelry has a vintage look to it that plays on popular war phrases. The "Don’t Give up the Ship" and "If I Tell You, I Have to Kill You" rings coupled with the "Remember Me When This You See" necklace gives the collection an at-sea vibe, as most of the battle was fought on the Atlantic.
The nautical-inspired pendants, rings and bracelets are a chic way to show some historical knowledge and rock some patriotic apparel.
Historical War Fashions
The ‘War of 1812’ Jewelry is for the Chic Crusader
Trend Themes
1. Historical Fashion - The demand for unique, vintage and historical fashion items continue to grow as more consumers seek unique ways to consume fashion
2. Nautical-inspired Jewelry - The incorporation of nautical themes in fashion items, especially in jewelry, is becoming popular and shows potential for disruption in the jewelry industry
3. Patriotic Apparel - The trend of expressing national pride through clothing and accessories is growing, creating a market for patriotic wearables
Industry Implications
1. Fashion Industry - The trend for historical fashion items and patriotic apparel offers opportunities for fashion industry players to create unique products and cater to growing consumer demand
2. Jewelry Industry - The trend for nautical-inspired jewelry creates an opportunity for innovation and disruption in the jewelry industry as more consumers steer towards unique and vintage fashion items
3. E-commerce - The growing demand for unique and vintage fashion items is causing a shift to e-commerce as more players in the fashion industry move towards online platforms to reach a wider audience