Wanabana is a Quito, Ecuador-based brand that offers fruit in pureed form, and it enlisted the creative agency Gworkshop Design to create the branding for its products.
The resulting products come in plastic packs with screw top caps, allowing those who purchase them to squeeze the plastic packs for the fruit purees to come out of them. The branding on the packs is extremely vibrant, and features images of the fruit that the pack contains.
The Wanabana products include a Grape & Pink Guava, a Soursop, a Mango, and a Banana & Strawberry. Each of them are free of preservatives and added sugar, are kosher, and the plastic packs they are offered in is free of BPA.
Vibrant Fruit Puree Packs
Wanabana Offers Fruits in Easy-to-Drink, Vibrant Forms
Trend Themes
1. Pureed Fruit - Opportunity to create innovative packaging for easy-to-drink fruit purees.
2. Vibrant Branding - Opportunity to create packaging with vibrant branding that highlights the product's contents.
3. Healthy Snacking - Opportunity to create healthy snacking options that are free of preservatives and added sugar.
Industry Implications
1. Food Packaging - Opportunity to innovate in the food packaging industry with new and unique packaging designs for pureed fruit products.
2. Health Food - Opportunity to capitalize on the growing trend of health food by creating healthy snacking options such as pureed fruit products.
3. Beverages - Opportunity to create innovative beverage products that use pureed fruit as a main ingredient.