Walmart Media Group is scheduled to release a self serve ad platform in 2020, which will give customers the tools to purchase space, as well as display ads. The system will be able to function without the need for prospective advertisers to work with a salesperson.
Self-serve ads offer an extremely efficient way to operate an ad business, as the company does not have to spend significant resources managing the ad business. Additionally creating an ad business would give the company another source of revenue that can help it compete against e-commerce platforms.
Walmart Media Group is also launching an API system that will help people bid on and buy different programmatic campaigns on the platform.
Self Service Ad Platforms
The Walmart Media Group Will Launch a Self Service Ad Business in 2020
Trend Themes
1. Self-serve Ad Platforms - Developing self-serve ad platforms can help companies save resources and give them another source of revenue to compete against e-commerce giants.
2. API Systems for Programmatic Advertising - Creating an API system can give advertisers more flexibility in bidding and buying programmatic campaigns.
3. Salesperson-free Advertising - Offering an advertising system that functions without the need for salespeople can streamline the ad buying process and reduce employment costs.
Industry Implications
1. Retail - By offering self-serve ad platforms, retail companies can increase revenue and enhance their digital advertising capabilities.
2. Ad Tech - Creating innovative API systems can enhance the flexibility and efficiency of programmatic advertising for ad tech companies.
3. E-commerce - Self-serve ad platforms can help e-commerce companies to streamline their ad businesses and reduce costs while still competing in the online market.