The October 2009 issue of Wallpaper* magazine features an innovative peelable cover shot by famed fashion designer and photographer Karl Lagerfeld.
Karl Lagerfeld shot his current muse, the young Baptiste Giabiconi, for the cover and for a 27-page feature inside the magazine that was shot in paris, Rome and other European cities.
The cover shows Baptiste dressed in Dior Homme; however, the upper layer can be peeled off to reveal him undressed.
Implications - This is definitely an edgy and risque marketing method that is guaranteed to get noticed by fashionistas worldwide. Interactive magazine covers are not so common in the marketplace, and this one is definitely sizzlin' hot.
Undressing Magazine Covers
Wallpaper* Peels Away Clothes in October Issue
Trend Themes
1. Interactive Magazine Covers - The integration of interactive elements within magazine covers may attract attention from customers and promote engagement.
2. Risque Marketing Tactics - Businesses may use provocative advertising methods to garner attention from curious consumers.
3. Innovative Peelable Covers - Peelable magazine covers may become a popular way to add an interactive and customizable element to traditional print media.
Industry Implications
1. Fashion - The fashion industry may use provocative advertising techniques to engage potential customers and enhance brand identity.
2. Publishing - Magazine publishers may adopt unconventional marketing methods to promote print media and increase revenue.
3. Graphic Design - Graphic designers may integrate more interactive features into magazine layouts and covers to increase customer engagement and reimagine print media.