The Wallpaper* March 2011 issue features an interesting editorial about a society's obsession with brands. The images are stunning and show groups of people presenting different forms of brand loyalty. One man has Versace tattooed on his chest, while another features a couture-loving woman who points a gun at her lover.
The Wallpaper* March 2011 photoshoot was photographed by Matthias Vriens-McGrath and styled by Susan Winget.
Implications - Society is so saturated with advertisements spanning several different mediums that consumers have become desensitized to them. Consumers now only absorb the messages of advertisements that contain shocking or humorous images and text since they are memorable. Companies can appeal to a wider market by applying these elements into their marketing campaigns.
Contrasting Deathtorials
The Wallpaper March 2011 Photoshoot Features Literal Fashion Victims
Trend Themes
1. Desensitized Consumers - Opportunity: Develop advertising campaigns that incorporate shocking or humorous elements to capture the attention of desensitized consumers.
2. Brand Obsession - Opportunity: Create unique and memorable brand experiences that harness the power of consumer obsession.
3. Literal Fashion Statements - Opportunity: Innovate the fashion industry by exploring literal interpretations of brand loyalty in clothing and accessories.
Industry Implications
1. Advertising - Opportunity: Integrate shocking or humorous elements into advertising campaigns to engage desensitized consumers.
2. Fashion - Opportunity: Tap into the trend of brand obsession by creating unique and memorable fashion experiences.
3. Media - Opportunity: Explore new storytelling approaches that can incorporate literal brand statements to capture consumer attention in the media landscape.