Wallace and Gromit: The Big Fix Up is a new mixed-reality app for iOS and Android devices that pushes the boundaries of tech-fuelled storytelling to provide an engaging and immersive gameplay experience. The adventure game tells the story of the newest business venture from Wallace and Gromit, Spick & Spanners, and their shared mission to fix up Bristol. The app gives players the chance to step into the world of the characters for the first time ever and interact with the story as it progresses.
As well as participating in a "clean-up operation like no other," players will find that there's a mystery to be solved as they take part in the real-time story that unfolds over the course of multiple weeks.
Mixed-Reality Adventure Apps
Wallace and Gromit: The Big Fix Up is an Immersive AR App
Trend Themes
1. Mixed-reality Adventure Apps - As more mixed-reality adventure apps are developed, businesses can leverage this trend to create immersive and engaging experiences for consumers.
2. Tech-fuelled Storytelling - The rise of apps like Wallace and Gromit: The Big Fix Up showcases the power of tech-fuelled storytelling, creating opportunities for businesses to showcase their brand story in new and exciting ways.
3. Real-time Storytelling - The real-time story format of Wallace and Gromit: The Big Fix Up presents an opportunity for businesses to provide long-term engagement and interaction with their brand through interactive and evolving storytelling.
Industry Implications
1. Entertainment - The entertainment industry can leverage mixed-reality adventure apps like Wallace and Gromit: The Big Fix Up to create interactive experiences that engage consumers in new and exciting ways.
2. Retail - Retailers can utilize mixed-reality adventure apps to create unique and immersive shopping experiences that provide real-time storytelling and keep customers engaged with their brand.
3. Tourism - The tourism industry can harness the power of mixed-reality adventure apps to offer visitors an interactive and immersive way to explore and learn about new places, creating a memorable experience.