When the Finnish brand Waldo Trommler Paint decided to set its sights on the US market, the company knew it would have to stand out in order to survive. A fresh branding strategy and new eye-popping packaging seemed like the only reasonable solution, so the paint company turned to the creative minds at design firm Reynolds and Reyner to help complete this task.
The collaboration yielded a strong, vibrant and playful packaging design for Waldo Trommler's extensive line of paints. Bold colors and loud typography were used to communicate the use of each product. The smart color combinations made the brand attractive to interior designers and do-it-yourselfers alike. The back of each can communicates important storage directions and other information cleverly laid like an ad page fresh from the newspaper.
Punchy, bold and vibrant, the Waldo Trommler Paint packaging is hard to miss.
Punchy Paint Packaging
The Waldo Trommler Paint Branding Employs Bold Typography and Colors
Trend Themes
1. Bold Packaging Design - Brands can take inspiration from Waldo Trommler Paint's use of bold colors and typography to create eye-catching packaging that stands out.
2. Attention-grabbing Typography - Typography choices, like those seen on Waldo Trommler Paint's packaging, can be used to communicate brand personality and attract consumers.
3. Smart Information Placement - Innovative placement of storage directions and other information, as demonstrated by Waldo Trommler Paint, can make packaging more engaging and informative.
Industry Implications
1. Paint Manufacturing - Paint manufacturers can explore bold packaging designs to differentiate their products in a crowded market.
2. Graphic Design - Graphic designers can leverage attention-grabbing typography techniques like Waldo Trommler Paint to create impactful branding and packaging designs.
3. Consumer Goods - Companies in the consumer goods industry can incorporate smart information placement strategies, similar to Waldo Trommler Paint, to enhance product packaging and consumer experience.