The recently announced Walden Farms rebrand sees the popular condiment-maker adjusting its focus toward natural flavorings and GMO-free products. The company is known for its zero-calorie, zero-sugar, zero-fat food enhancers and condiments. However, these food products had a number of processed and artificial ingredients, until now.
Walden Farms release a new packaging style that reflects the natural-focused change for the brand. The new packaging features a minimalist white label with a fruit and vegetable-filled backdrop that conveys the all-natural image that Walden Farms is going for.
According to the condiment-maker, the reformed food product line boasts enhanced flavors and textures while simultaneously maintaining the zero-sugar, zero-fat qualities. All while reducing the amount of artificial ingredients to zero as well.
Natural-Focused Condiment Brands
Walden Farms Shifted Towards GMO-Free Natural Products
Trend Themes
1. Natural-focused Condiment Brands - The trend of natural and healthy food products is growing and condiment brands are following suit by focusing on natural ingredients and removing artificial additives.
2. Gmo-free Products - Consumers are increasingly concerned about the use of GMOs in food products, creating a trend for brands to focus on using non-GMO ingredients.
3. Minimalist Packaging - Brands are using minimalist packaging design to convey natural and healthy image of their products.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to tap into the trend of natural and healthy food products by creating natural-focused condiments and removing artificial ingredients.
2. Packaging - The packaging industry can provide minimalist packaging options to help brands convey the natural and healthy image of their products.
3. Agriculture - The agriculture industry can benefit from the trend of non-GMO ingredients by providing natural and organic produce for use in food products.