The Waitrose Easy to Cook range is a series of meal options from the retailer crafted with comfort foods in mind to make it easier than ever for consumers to craft their favorite meals in a simple and convenient way.
The meal range features a total of 19 options including such options as Salmond & Sweet Potato Curry, Gammon Steaks with Cheese Rarebit Melt, Chorizo & Manchego Stuffed Chicken Breasts and more. Each of the meals come packaged in oven-ready tin pans that are ready to be popped in the oven and are competitively priced starting at £5 to work well as a takeaway alternative that won't break the bank.
Several of the new additions to the Waitrose Easy to Cook range will also be included as part of the retailer's Fuss Free Meal Deal staring July 31, 2024 to further increase value.
Oven-Ready Comfort Meals
The Waitrose Easy to Cook Range Has 19 Options
Trend Themes
1. Convenient Comfort Foods - Consumers are increasingly drawn to oven-ready meals that offer the convenience of takeaways paired with the comfort of home-cooked favorites.
2. Affordable Gourmet Meals - Offering competitively priced gourmet meal options provides a cost-effective alternative to dining out without compromising on quality.
3. Innovative Meal Packaging - The use of oven-ready tin pans allows for straightforward cooking and minimal cleanup, appealing to time-strapped individuals.
Industry Implications
1. Packaged Foods - The rise of convenient and gourmet meal solutions is transforming the packaged foods industry by prioritizing ease of preparation.
2. Retail Grocery - Retailers are upgrading their ready-to-cook meal offerings to compete with the convenience and price of takeaways, enhancing in-store meal deals.
3. Food Packaging - Innovative food packaging solutions like oven-ready containers are becoming crucial in offering consumer-friendly and eco-conscious options.