To the delight of cereal fans everywhere, Post Consumer Brands recently announced that it is bringing back the beloved Waffle Crisp cereal.
Waffle Crisp cereal is a waffle and syrup-flavored breakfast cereal featuring tiny waffle-shaped pieces. The product originally debuted back in 1996 and was a staple for many people until it was discontinued in 2018. Now, after an outpouring of support from fans, the beloved cereal will return to store shelves for the summer of 2022. The cereal will bosts the same great taste fans remember, but with fresh new packaging. As Post explains in a press release, "We hope you love the return of this cereal that first launched in 1996 with the purpose of bringing the flavor and crunch of syrup and waffles to your breakfast bowl."
Resurrected Waffle-Themed Cereals
Post is Brining Back Waffle Crisp Cereal After a Long Hiatus
Trend Themes
1. Breakfast Cereal Revival - The return of discontinued breakfast cereals shows the potential for when nostalgia meets trends, creating opportunities to bring back popular products.
2. Flavor Innovation in Cereals - Cereal companies can capitalize on consumer preferences for bold, unique flavors to create new, popular breakfast options.
3. Packaging Design Refresh - Refreshing the packaging of products with a loyal following is an effective way to garner attention and maintain customer loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can create buzz by bringing back discontinued products or experimenting with bold new flavors.
2. Brand Marketing - Brand marketers can utilize nostalgia to their advantage by reintroducing popular products from the past to create buzz and loyalty.
3. Packaging Design and Production - Companies can redesign packaging to draw attention to familiar or new products to engage consumers and broaden their appeal.