Wausau Coated Products Launched the 'WA-769' Dissolvable Adhesive
Colin Smith — May 17, 2024 — Eco
References: wausaucoated & labelsandlabeling
Wausau Coated Products has introduced 'WA-769,' a new wash-away adhesive solution designed to address the growing demand for eco-friendly packaging options. WA-769 is an emulsion acrylic permanent adhesive that exhibits strong initial tack and reliable adhesion to a variety of surfaces. It is particularly effective on dry glass and non-porous surfaces, making it an ideal choice for labeling applications where bottles are returned and reused.
The adhesive’s wash-away properties are activated in warm water, with a minimum temperature of 110°F, for at least three minutes. The removability of the adhesive is influenced by factors such as the substrate, water temperature, additives, and dwell time. WA-769 is offered on two popular roll label facestocks: 70# Bright White Felt with 30% post-consumer waste (PCW) and Wet Strength (WS), and 60# Estate Label® #8 Vellum with WS.
Wausau Coated Products has not publicly disclosed specific figures for WA-769, as it typically works with bulk deals and retail partnerships. However, the adhesive is available on the aforementioned facestocks, which are among the company’s most popular offerings. These products are particularly suited for facilities that prioritize the reuse of glass packaging. The combination of wash-away adhesive properties and wet strength ensures that labels remain intact even when immersed in ice buckets. For detailed pricing, potential customers are encouraged to contact Wausau Coated Products directly. The company’s distribution network spans the USA, Mexico, Central and South America, the Caribbean, New Zealand, and Australia, ensuring broad availability for this innovative adhesive solution.
Image Credit: Wausau Coated Products
The adhesive’s wash-away properties are activated in warm water, with a minimum temperature of 110°F, for at least three minutes. The removability of the adhesive is influenced by factors such as the substrate, water temperature, additives, and dwell time. WA-769 is offered on two popular roll label facestocks: 70# Bright White Felt with 30% post-consumer waste (PCW) and Wet Strength (WS), and 60# Estate Label® #8 Vellum with WS.
Wausau Coated Products has not publicly disclosed specific figures for WA-769, as it typically works with bulk deals and retail partnerships. However, the adhesive is available on the aforementioned facestocks, which are among the company’s most popular offerings. These products are particularly suited for facilities that prioritize the reuse of glass packaging. The combination of wash-away adhesive properties and wet strength ensures that labels remain intact even when immersed in ice buckets. For detailed pricing, potential customers are encouraged to contact Wausau Coated Products directly. The company’s distribution network spans the USA, Mexico, Central and South America, the Caribbean, New Zealand, and Australia, ensuring broad availability for this innovative adhesive solution.
Image Credit: Wausau Coated Products
Trend Themes
1. Eco-friendly Packaging - The rise of dissolvable adhesives like WA-769 reflects a growing demand for sustainable packaging solutions that cater to environmentally conscious consumers.
2. Reusable Product Innovations - Products designed to improve the reusability of containers, such as wash-away labels, are gaining traction as businesses seek to reduce waste.
3. Temperature-activated Solutions - The development of temperature-activated adhesives, which dissolve under specific conditions, represents a significant advancement in material science aimed at sustainability.
Industry Implications
1. Packaging - Innovative adhesive solutions like WA-769 are transforming the packaging industry by providing eco-friendly options for label removal and container reuse.
2. Beverage - The beverage industry can leverage wash-away label technology to enhance the sustainability of their packaging, especially for reusable glass bottles.
3. Retail - Retailers handling bulk sales and reusable packaging can benefit from dissolvable labels that simplify the recycling and reuse processes.
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