Mercer Amsterdam collaborated with Vegea on a new pair of sneakers called the W3RD Wine Pack, which feature a mix of natural materials, including wine leather. The sneakers also include components like mesh made from leftover PET bottles and a sole made from algae.
The vegan-friendly W3RD Wine Pack from Mercer Amsterdam’s Spring/Summer 2021 collection is said to have the look and soft feel of leather but also offer the advantages of a material that's sustainable and can be recycled. The W3RD Wine Pack sneakers are available in four colorways and sets itself apart as the first-of-its-kind wine leather product from the line.
As consumers invest in more sustainable clothing and accessories, brands are turning to alternative leather products made from animal-free sources.
Wine Leather Sneakers
The W3RD Wine Pack Sneakers are Made with Mixed Natural Materials
Trend Themes
1. Alternative Leather Products - The rise of alternative leather products made from animal-free sources presents opportunities for brands to create innovative and sustainable materials.
2. Mixed Natural Materials - The use of mixed natural materials, such as wine leather, mesh made from leftover PET bottles, and algae-based soles, offers opportunities for eco-friendly and unique product development.
3. Sustainable Fashion - The increasing demand for sustainable clothing and accessories creates a market niche for brands to create eco-conscious offerings like the W3RD Wine Pack sneakers.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can explore the use of alternative leather materials and mixed natural materials to create sustainable and innovative products.
2. Footwear - The footwear industry can capitalize on the trend of alternative leather products and mixed natural materials to develop eco-friendly and unique shoe designs.
3. Sustainability - The sustainability industry can support the growth of brands offering eco-friendly materials by providing resources, research, and sustainable supply chains.