Joan Smalls and Karlie Kloss star in the 'Ruffled Around the Edges' editorial for W Magazine's November 2014 issue.
The editorial tells the tale of a powerful friendship, one with many highs and lows. The girls sometimes seem to be completely united, to the point where the images pulsate with an almost erotic energy; other times, they seem aggressively at odds with each other. The high-intensity editorial is styled to perfection by fashion editor Edward Enninful.
The creative team was rounded out by hair stylist Shay Ashual, who provided the girls with gravity-defying sculptural coiffs, and makeup artist Val Garland who opted for bold brows and illuminated contours. The editorial was lensed by photographer Steven Klein.
Intense Friendship Editorials
Joan Smalls and Karlie Kloss Star in W Magazine's November Issue
Trend Themes
1. Powerful Friendship Editorials - The intense portrayal of friendships in editorials presents an opportunity for brands to explore the dynamics and emotions of relationships.
2. High-intensity Fashion Styling - The high-intensity fashion styling showcased in editorials offers a chance for fashion brands to push the boundaries and create bold and impactful looks.
3. Gravity-defying Hairstyles - The gravity-defying sculptural coiffs seen in editorials can inspire hair salons and stylists to experiment with avant-garde and eye-catching hairstyles.
Industry Implications
1. Fashion Photography - The use of powerful imagery and emotional storytelling in editorials presents an opportunity for fashion photographers to create captivating visual narratives.
2. Fashion Magazine Publishing - Fashion magazines can explore the concept of intense friendships in their editorial content to engage readers and offer a fresh perspective on relationships.
3. Beauty and Makeup Industry - Bold makeup looks showcased in powerful friendship editorials can inspire makeup brands to innovate and create products that help customers achieve unique and dramatic looks.