Models Querelle Janson and Katlin Aas star in a dreamy editorial by Craig McDean for W Magazine Feb 2012. The soft-hued shoot is located in a Florida-esque world of turquoise concrete bungalows and gas stations that make the latest spring fashions pop. The 1950s style of the editorial is reinforced by the patriotic colors of the clothing and soft cinematography.
Roadhouse tops, pleated skirts, thigh-high patent leather stockings and fierce patterned boots featured in the images give a glamorous feel to the retro setting. The beauty aesthetics of the shoot are a little bit brighter than the rest of the pastel world, as models are seen with frizzy black hair and bright neon eyeshadow. And of course, one of the most buzzed about fashion items of the season makes an appearance: the coveted spring Prada auto-inspired pumps.
Subdued Pastel Shoots
Querelle Jansen and Katlin Aas Star in an Editorial for W Magazine Feb 2012
Trend Themes
1. Pastel Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly alternative materials for pastel fashion items.
2. Retro Styling - Disruptive innovation opportunity: Create AI-powered virtual styling assistants that can recommend retro-inspired outfits based on individual preferences.
3. Neon Beauty - Disruptive innovation opportunity: Invent long-lasting neon makeup formulas that are safe for the skin and offer a wide range of vibrant colors.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate virtual try-on technology into online fashion retail platforms for a more immersive shopping experience.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Develop AR-powered beauty apps that allow users to virtually try on neon makeup looks in real-time.
3. Sustainable Materials - Disruptive innovation opportunity: Explore plant-based and recycled materials for the production of retro-inspired fashion and beauty products.