VRST is a new men's apparel brand from DICK'S Sporting Goods and it was crafted for the active man who lives life on the go. The apparel line includes everything from t-shirts and hooded sweatshirts to commuter pants and shorts, which are priced in the range of $30 to $120.
"With the continued intersection of casual wear and athletic apparel, we saw a white space opportunity for a men's line," says Nina Barjesteh, Senior Vice President of Product Development, DICK'S Sporting Goods. The brand satisfies a need for sophisticated performance apparel, as well as comfortable, stylish pieces that can be worn for a variety of other occasions.
VRST is one of two brands sold exclusively at DICK'S Sporting Goods that has its own eCommerce and digital platforms.
Casual Commuter Activewear
VRST is an Athletic Apparel Brand for Men on the Go
Trend Themes
1. Casual Commuter Activewear - The rise of VRST's new men's apparel brand demonstrates a trend towards comfortable, stylish commuter clothes.
2. Performance Athletic Apparel - Demand for sophisticated performance wear shows no signs of slowing down, creating an opportunity for brands like VRST to disrupt the market.
3. Integration of Casual and Athletic Wear - VRST's fusion of athletic and casual wear addresses a growing trend of people seeking comfortable, versatile clothing options.
Industry Implications
1. Retail - The success of VRST's eCommerce and digital platforms suggests disruptive innovation opportunities for other apparel brands seeking to expand beyond brick-and-mortar stores.
2. Sporting Goods - As more people adopt active lifestyles, brands like VRST have an opportunity to capture this market by offering versatile, stylish athletic wear.
3. Fashion - The fusion of casual and athletic wear may be a disruptive innovation opportunity for fashion brands seeking to tap into the growing demand for comfortable yet stylish clothing options.