To celebrate the arrival of the summer season, Topshop set up a VR retail adventure for consumers. Those who put on a virtual reality Oculus Rift headset have the chance to take a ride on 'Splash,' the fashion retailer's immersive water adventure.
The adventure takes viewers on a ride down Oxford Street on an inflatable tube, complete with several surprises along the way. To support this virtual adventure, Topshop set up pool-themed window displays and will be scenting its store with the familiar aroma of sunscreen.
For a limited time over the next few weeks, Topshop's Oxford Street location will also be host to a series of fun summer attractions, including a sticker shop, an ice cream parlor, with a focus on in-store summer beauty and swimsuit personalization.
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
Trend Themes
1. VR Retail Experiences - Creating customized VR experiences can immerse customers and create a memorable shopping experience.
2. Sensory Marketing - Using scents and multisensory elements can create a more immersive experience for customers, leading to increased engagement and sales.
3. In-store Personalization - Offering personalized products and services in-store can drive customer foot traffic and increase brand loyalty.
Industry Implications
1. Fashion Retail - Fashion retailers can use customized VR experiences and sensory marketing to create a unique shopping experience for customers.
2. Beauty Retail - Beauty retailers can leverage in-store personalization to create a dynamic shopping experience that encourages customers to engage with their products.
3. Entertainment - By combining technology and customer experience, the entertainment industry can create immersive, engaging experiences that keep customers coming back for more.