The Vote Because campaign by HBO Max and Rock the Vote was launched six weeks before this year's eventful 2020 US election and was brought to life by creative agency Engine.
The campaign encouraged voters to share what issues have most affected them, their families and their greater communities and was promoted with a unique social media call to action. The ad encouraged readers to fill in the blanks of the following statement: "#VoteBecause _________ Depends On It" and resulted in honest exchanges from American voters.
Featuring a cast of real people and celebrities like Spike Lee and Sarah Paulson, the HBO Max and Rock the Vote Vote Because campaign aimed to get voters more engaged in honest conversations leading up to one of the most important US elections in recent history.
Media Network Voting Campaigns
HBO Max and Rock the Vote Teamed Up for the Vote Because Ad
Trend Themes
1. Social Media Voting - Social media has become a powerful tool for engaging voters and can be leveraged further to encourage voting.
2. Celebrities in Political Advertising - Involving celebrities in political campaigns can increase engagement and influence voters.
3. Authenticity in Political Advertising - Campaigns that feature real people sharing honest experiences can create a sense of authenticity and lead to greater voter engagement.
Industry Implications
1. Political Advertising - Political campaigns can leverage social media and celebrity involvement to increase voter engagement and promote specific causes.
2. Media and Entertainment - Media companies can partner with political organizations to create engaging campaigns that leverage their platforms and reach wider audiences.
3. Creative Agencies - Creative agencies can work with political campaigns to create authentic and engaging content that resonates with voters and promotes important causes.