Mountain Dew released a new mystery flavor for Halloween titled the 'Voo-Dew 2022.' The Voo-Dew 2022 bottles are clear in color, providing no hint toward the flavor on the inside. The drink is available in two varieties, one with sugar and one without sugar. The drinks will be available at retailers across the country beginning this month, and lasting through October, while supplies last.
Mountain Dew will also be releasing a variety pack that features the current Voo-Dew 2022 flavor as well as previous years' flavors in a pack titled the 'Ghosts of Voo-Dew Past.' The company has not yet announced whether or not it will be hosting a contest for fans to guess the mystery flavor, as it has in the past.
Halloween Mystery Sodas
Mountain Dew Rolled Out the 'Voo-Dew 2022' Mystery Flavor for Halloween
Trend Themes
1. Mystery Flavor Craze - Opportunities for companies to release mystery flavors for seasonal events and limited edition packaging/gift sets.
2. Clear Soda - Potential for companies to produce clear, flavorless soda as a blank slate for seasonal flavorings, or as a low-calorie alternative to traditional sodas.
3. Fan Engagement - Incentives for companies to engage fans through contests and limited-time offerings, building brand loyalty and excitement around seasonal releases.
Industry Implications
1. Soft Drinks - The soft drink industry can take advantage of this trend by releasing mystery flavors exclusively for seasonal events and limited edition packaging/gift sets.
2. Packaged Food & Snacks - Packaged food and snack companies can create mystery flavors for limited edition special seasonal packaging, just as we see with soft drinks.
3. Marketing & Advertising - Marketing and advertising firms have a unique opportunity to develop campaigns for these seasonal releases, crafting enticing stories and user engagement opportunities.