Dover Street Market works in collaboration with Nike to present a new variation of the Vomero 5 sneaker model to celebrate the 20th anniversary of DSM. At first glance, it looks like a standard pair of Nike sneakers with the familiar mesh paneling and signature charm of a retro model. But once the lights are turned off, the glowing component shines through. The all-black silhouette is detailed with a contrasting touch of the Emerald green accents in a reflective component.
This is seen throughout the upper and along the perimeter of the Swoosh motif. There is additional branding throughout the model which celebrates the global retailer and nods to its two-decade anniversary. It is dropping on November 21st and can be shopped online.
Glowing Collaborative Y2K Sneakers
Dover Street Market and Nike Present a Glowing Vomero 5
Trend Themes
1. Glow-in-the-dark Footwear - Footwear featuring glow-in-the-dark elements adds a unique and eye-catching aspect to traditional sneaker designs, offering a new level of personalization and appeal.
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3. Retro Athletic Aesthetics - The resurgence of Y2K fashion and retro athletic aesthetics is captivating consumers who crave nostalgia mixed with modern innovation.
Industry Implications
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