Nike introduces a new design update to the Air Max 95 sneaker model, giving it a bright Volt colorway. The tonal palette is not the only notable update to adorn the signature sneakers. The shoe is also detailed with a new speed-lacing system over the forefoot.
The shoes upper is made from a dark grey mesh material as the base foundation before it is accented with panels layering on top in a matching tonal suede material. It is also detailed with some touches of reflective accents informed by 3M materials. Branding details arrive in the Volt neon hue through embroidered Swooshes that mark the ankle sides of the shoe. The same color details the aforementioned laces on top.
Neon Speed-Lacing Sneakers
Nike's Air Max 95 Sneakers Get a Vibrant Volt Colorway Update
Trend Themes
1. Bright Colored Sneakers - The trend for brightly colored sneakers is on the rise as seen in Nike's Air Max 95 Volt colorway update, presenting opportunities for innovative color and materials choices.
2. Speed-lacing Shoes - The adoption of speed-lacing systems on shoes, like the one in Nike's Air Max 95, presents an opportunity for the development of new and innovative shoe fastening mechanisms.
3. Reflective Accented Shoes - The trend toward reflective features on shoes, as seen on Nike's Air Max 95, creates opportunities for the development of new lightweight, high-tech reflective materials for upper construction.
Industry Implications
1. Athletic Footwear - The athletic footwear industry is ripe for disruption with increased demand for innovative and stylish shoes with unique features like bright neon colors and speed-lacing systems.
2. Fashion and Apparel - Companies in the fashion and apparel industry can capitalize on the trend for bright and bold colored shoes like Nike's Air Max 95 Volt update, as more consumers seek to express their individuality through fashion choices.
3. Reflective Material Manufacturing - As the trend towards reflective accents on footwear continues to grow, there are opportunities for manufacturers of reflective materials to develop cutting-edge products that are lightweight, durable, and easy to incorporate into shoe design.