Video Game Galleries

The Volkswagen Autostadt Factory Was Inspired by Gamers

Not your average museum space, this area known as Level Green was created for visitors at the Volkswagen Autostadt factory in Wolfsburg, Germany for a permanent exhibition on sustainability.

All of the green is similar to something you would see in one of those old school 007 shooting video games. Architects J Mayer H, a firm out of Berlin in collaboration with Art+Com, are responsible for creating Level Green.

Implications - In the last few years, the video game industry has skyrocketed to one of the most lucrative in the entertainment world. Companies can capitalize on this fervent and large fan-base of consumers by developing products that are either co-branded with a video game or feature some elements of the gaming world. The companies stand to benefit from a pre-existing fanbase, and immediately embed the company image of a forward-thinking, avant-garde brand in the minds of consumers.
Trend Themes
1. Video Game Branding - Companies can capitalize on the popularity of the video game industry by developing co-branded products or incorporating gaming elements into their offerings.
2. Interactive Museum Spaces - Designing museum spaces inspired by video games can provide immersive and engaging experiences for visitors, encouraging increased footfall and enhancing guests' perception of the brand.
3. Sustainability Exhibitions - Creating permanent exhibitions on sustainability, like Level Green at the Volkswagen Autostadt factory, can educate and inspire visitors while reinforcing the brand's commitment to environmental consciousness.
Industry Implications
1. Entertainment - Developing products co-branded with video games or incorporating gaming elements into entertainment offerings can attract a large and passionate consumer base.
2. Museums - Designing interactive museum spaces inspired by video games can revolutionize the traditional museum experience and attract a broader audience.
3. Automotive - The automotive industry can create sustainability-focused exhibitions, like Level Green at the Volkswagen Autostadt factory, to showcase their commitment to environmental responsibility and differentiate their brand.

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