A nostalgic style and a new one work simultaneously in Volim Honey packaging to portray a timeless favorite product with a scrumptious freshness. The use of a transparent jam jar and a metal screw-top lid don't separate it significantly from its spreadable competitors on the supermarket shelf, but its lovely circular labels do.
Three stickers were designed by Kitchen of Czech Republic that function as rounded windows into fantasy worlds of green pastures, rolling hills and enchanted forests. Each scene includes different kinds of flowers in the foreground, being tended to by a small swarm of buzzing honeybees.
The endearing illustrations that grace Volim Honey packaging are certainly the root of the product's visual identity. Only the name of the brand is then applied to the charming image in a cute typeface of white.
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Trend Themes
1. Nostalgic Branding - Using nostalgic design elements in branding can create a timeless and memorable product identity.
2. Fantasy Illustrations - Incorporating whimsical illustrations into packaging can create an emotional connection with consumers and make the product stand out on the shelf.
3. Transparent Packaging - Choosing transparent packaging can make a product look fresher and more natural, appealing to health-conscious and environmentally aware consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from using nostalgic branding and fantasy illustrations to differentiate itself in a crowded market.
2. Packaging Design - The packaging design industry can offer services that prioritize transparent packaging and incorporate eye-catching illustrations for products that want to stand out on the shelf.
3. Graphic Design - Graphic designers can create unique illustrations that evoke emotions and help brands to tell their story through visual storytelling.