This Vogue China January 2014 editorial wants you to get excited about the impending summer.
Photographer KT Auleta captures two chic models as they stroll across a beach pier in the season's finest designer duds. Models Shu Pei Qin and Tian Yi are styled so similarly, they could be sisters or just best friends who have started to look alike after years of sharing the same beauty routines and fashion sense. Both women wear their black hair down and parted in the middle. Their lips are painted with a bold coral and their eyes are shadowed with light golden brown colors.
The fashion in this warm and breezy Vogue China January 2014 spread is all about classic nautical fashion. Navy blues, whites, reds and blacks are all used to illustrate an ongoing sailor theme. One ensemble goes so far as to actually have a sailor's collar. The striped prints, dots and even wave designs are also used to elaborate on the motif.
Nautical Sister Editorials
KT Auleta Shot Shu Pei Qin and Tian Yi for Vogue China January 2014
Trend Themes
1. Nautical Fashion - Opportunity for designers to create innovative nautical-inspired clothing with modern twists.
2. Matching Styles - Chance for beauty brands to create products that help people achieve coordinated looks with their friends.
3. Seasonal Editorials - Opportunity for magazines to feature summer-themed fashion shoots to generate excitement for the upcoming season.
Industry Implications
1. Fashion - Fashion brands can capitalize on the nautical trend by incorporating sailor-inspired designs in their collections.
2. Beauty - Beauty brands can develop makeup products in bold coral shades to cater to the nautical fashion trend.
3. Media - Magazines can showcase nautical-inspired editorials to attract readers and generate interest in summer fashion.