Vogue’s Annual Shape Issue has hit stands, and it’s as confidence-boosting as ever. The American fashion bible released the much-anticipated shoot celebrating all body shapes in a glossy editorial photographed by the much sought after fashion photographer, Annie Leibovitz.
"In our annual celebration of size and silhouette, Vogue singles out eight women—from pregnant to curvy to tall—that represent the very best of beauty in all its many forms," the magazine explains of their April 2009 Shape Issue.
Featured in the gallery is pregnant collage artist Wangechi Mutu, sisters Charlotte Gainsbourg and Lou Doillon (daughters of Jane Birkin), Grammy winning singer Adele, best friends and actresses Zoë Kravitz and Olivia Thirlby, stylist, designer and girlfriend of Mick Jagger, L’Wren Scott, and Dutch model Doutzen Kroes.
They represent, in order, pregnant, thin, curvy, short, tall and athletic.
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
Trend Themes
1. Body Positive Fashion - The fashion industry can innovate and disrupt its traditional market by promoting and diversifying body-positive fashion.
2. Inclusive Beauty Standards - Inclusive beauty standards challenge the existing norms of the beauty industry, calling for more diverse representation across all forms of media.
3. Celebrate All Body Types - Celebrating all body types empowers individuals to embrace their unique bodies, creating a market segment in the fashion industry to cater to their specific needs.
Industry Implications
1. Fashion Industry - While framing multiple body types as beautiful and fashionable can be a market breaker in the fashion industry, modelling and diversifying around inclusive beauty is an opportunity for disruptive business strategies.
2. Photography Industry - Diversifying the kind of models being featured in shoot in order to show the beauty in all body types is an opportunity in the photography industry, especially for high-fashion magazines.
3. Beauty/cosmetic Industry - Championing inclusive beauty standards represent a positive shift for the beauty and cosmetics industry, creating an opportunity for companies to reflect an authentic representation of their consumers.