Breathing life into every bottle via its flavor, the new line of vodka packaging design for the Hanson Family is flawless and perfectly representative of each flavor.
The California-based Hanson Family have built a new distillery in Sonoma where they are experimenting with delicious vodka flavors like boysenberry, cucumber, espresso, ginger and mandarin.
The Hanson Family reached out to Stranger & Stranger (a well-known packaging design company that specializes in the alcoholic drinks industry) to design its new bottle shapes, labels, closures and all secondary packaging and marketing material.
"They believe in checking quality and hand crafting so much that the labels are all signed and applied by the three Hanson sons. We wanted the brand to reflect the hand finished aspect of the product and stand out as a Californian icon," says the design team at Stranger & Stranger about the vodka packaging design.
Flavor-Inspired Vodka Branding
The Hanson Family's New Vodka Packaging Design is Chic and Colorful
Trend Themes
1. Flavor-inspired Vodka Packaging - Designing vodka packaging around unique and delicious flavors.
2. Hand-crafted Product Branding - Reflecting the handcrafted aspect of the product in the packaging design.
3. Distinctive Alcoholic Beverage Packaging - Creating a packaging design that sets the brand apart in the competitive alcoholic drinks industry.
Industry Implications
1. Packaging Design - Opportunity for packaging design companies to specialize in designing creative packaging for alcoholic beverages.
2. Craft Distillery - Craft distilleries can create unique and delicious flavored vodka to stand out in the market.
3. Marketing and Branding - Brands can differentiate themselves by focusing on creative and distinctive packaging design to stand out in the crowded alcoholic drinks industry.