Vizio is launching a new service, named Vizio Ads, that will streamline advertising sales for the SmartCast platform. Vizio Ads will work directly with the business to sell ads that will be able to reach 13 million SmartCast users. The company will also open an office in New York City to support its new advertising arm.
The New York City office will be run by the Vizio SVP, Mike O'Donnell. Additionally, the company will hire six sales executives that will directly sell ad space.
The free streaming service has an extremely large reach, which could entice businesses to purchase ad space on the platform. Additionally, the ads will help Vizio expand its business, as it will now be able to access a new revenue stream.
Streaming Platform Ad Sales
Vizio Ads Will Directly Sell Ad Space for the Smartcast Platform
Trend Themes
1. Direct-to-consumer Advertising - Vizio Ads streamlines advertising sales for the SmartCast platform, providing opportunities for businesses to directly reach a large audience.
2. Targeted Advertising - Vizio Ads allows businesses to sell ads that can reach the 13 million SmartCast users, providing an opportunity for precise targeting.
3. Revenue Diversification - Vizio Ads opens up a new revenue stream for Vizio, as businesses purchase ad space on their free streaming platform.
Industry Implications
1. Smart TV - Vizio Ads leverages the SmartCast platform to sell ad space on smart TVs, disrupting the advertising industry.
2. Streaming Services - Vizio Ads offers a new avenue for businesses to advertise on streaming platforms, disrupting traditional advertising methods.
3. Digital Advertising - Vizio Ads provides an innovative solution for businesses to advertise digitally, targeting a large and engaged audience.