A luxury bottle of scotch whiskey can always be further enhanced, and the Vivienne Westwood Chivas Regal 18YO is the perfect example of an exuberantly embellished bottle.
Revealed a London Fashion week, the liquor continues the theme that also saw the release of an Alexander McQueen edition of the alcohol. This particular malt whiskey will exist in a mere 2,500 bottles, costing a pretty penny of at least $500 a pop.
The limited edition drink comes complete with a signature box scrawled with the fashion designer's signature and a British purple and red Union Jack robe that wraps the scotch in an elegant tribute to its namesake.
Excited to be in on a project that branches out from her usual realm, the creative behind the Vivienne Westwood Chivas Regal has exploited her abilities into another deluxe domain.
Fashionista Outfitted Alcohol
The Dressed Up Vivienne Westwood Chivas Regal 18YO
Trend Themes
1. Fashion-liquor Collaboration Trend - Fashion designers collaborating with liquor brands to design luxurious limited-edition bottles and packaging presents an opportunity for disruptive innovation in both industries.
2. Exuberant Packaging Trend - The trend of designing exuberantly embellished and highly decorative packaging for luxury liquor bottles opens the door for disruptive innovation within the packaging and luxury industries.
3. Luxury Limited Edition Trend - Creating high-end limited edition luxury liquor bottles with unique designs and packaging presents an opportunity for disruptive innovation in the liquor industry.
Industry Implications
1. Fashion Industry - Collaborating with liquor brands to create limited edition bottles and packaging presents an opportunity for designers to expand their creativity and reach new audiences outside the fashion industry.
2. Liquor Industry - Designing unique packaging and high-end limited edition bottles in collaboration with fashion designers presents an opportunity for liquor brands to stand out in a competitive market and appeal to luxury consumers.
3. Packaging Industry - Designing highly decorative and innovative packaging for luxury liquor bottles provides an opportunity for packaging companies to differentiate themselves and offer unique solutions to liquor brands.