The Hermes Vive Le Sport campaign puts the upscale label's lesser known penchant for sports on display. Paired with the athletic campaign are a series of videos produced by director Simon Cahn.
Cahn's vision for the brand comes to life via table tennis matches and rounds of croquet. Hermes breaks with its past advertisements here as models are nowhere to be found. In place of the men and women is an exclusive focus upon products, seen in the luxurious bags and tableware that play the games in the montages.
These quirky elements will certainly steal the hearts and minds of shoppers for both the spring and fall seasons, prompting them to take up the featured activities while clad in Hermes apparel.
Athletic Couture Campaigns
The Hermes Vive Le Sport Advertisments Are Unsually Energetic
Trend Themes
1. Athletic Couture - Opportunity for luxury fashion brands to incorporate sports elements into their campaigns and products.
2. Video Campaigns - Opportunity to create engaging video content to showcase a brand's products or services.
3. Product-centric Advertising - Opportunity to shift focus from models to products in advertisements to capture consumer attention.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to explore and promote their sport-inspired lines.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop innovative video campaigns for brands.
3. Sports Equipment - Opportunity for sports equipment manufacturers to collaborate with luxury brands to create exclusive sports products.