Modern society doesn't really advocate the importance of religion, yet the Viva e Deixe Viver ad campaign shows that there is a a bridge between contemporary hobbies and religious tendencies. For instance, fairy tales hold morals and advice while also providing a haven for children and adults alike. Therefore, these print ads are cute and quaint as well as clever and direct.
Conceived by Sao Paolo-based ad agency Z+ Comunicação, the Viva e Deixe Viver ad campaign centers around the tag line, "Sometimes a story is worth a prayer." The association itself focuses on visiting hospitals and cheering up sick children so as to speed up their healing. Therefore, embracing the fairy tale theme, particularly 'Red Riding Hood' and 'Peter Pan' is even more appropriate.
Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
Trend Themes
1. Religious Storytelling - Using the power of storytelling to promote religious values and beliefs in modern society.
2. Child-centric Advertising - Creating advertising campaigns that are both cute and clever to appeal to children and adults alike.
3. Faith-based Healthcare - Promoting spiritual well-being in healthcare settings to help speed up the healing process for sick children.
Industry Implications
1. Advertising - Creating religious and child-centric advertising campaigns that feature clever storytelling techniques.
2. Entertainment - Incorporating religious elements into popular media and entertainment platforms to reach a wider audience and promote spiritual values.
3. Healthcare - Incorporating faith-based practices into healthcare settings to promote spiritual well-being and speed up the healing process for sick children.