Fictional Home Furnishings

Jasper Morrison Designed a VitraHaus Home for a Fictional Inhabitant

In an interesting combination of design and art, Jasper Morrison, the British designer, decorated a VitraHouse home for an inhabitant that doesn't exist. The VitraHouse is a Herzog & de Meuron building, and it is one of many that make up the Vitra campus in Weil am Rhein, Germany.

Morrison's VitraHaus home is on the first level of the VitraHaus. The richly decorated rooms cover about 150 square meters in all, and they are filled with both Morrison's own products as well as the products of other designers.

In order to build up inspiration for the project, Morrison invented a fictional inhabitant of the house. His name is Allard Pierson, and he is "an abstract artist who doesn't exhibit his sculptures because nobody's interested in abstract art anymore, so he lives at home with them and occasionally invites people to dinner, to show them his new work," according to Morrison.
Trend Themes
1. Fictional Home Design - Opportunity to create unique and imaginative home designs for fictional inhabitants.
2. Art-inspired Interiors - Opportunity to incorporate artwork and sculptures into home decor for added aesthetic appeal.
3. Personalized Interior Stories - Opportunity to create personalized narratives and themes for home interiors to enhance the overall experience.
Industry Implications
1. Interior Design - Disruptive innovation by incorporating fictional elements and artworks into home design.
2. Art & Sculpture - Disruptive innovation by creating new demand for sculptures and artworks as part of home decor.
3. Hospitality - Disruptive innovation by offering themed hotel rooms based on fictional stories and characters.

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