In 2023, Flow Alkaline Spring Water—known as North America's faster-growing premium water brand—announced its venture into the vitamin water category with three new refreshing flavors. Scheduled to launch in Canada's largest grocery destinations (this includes Loblaws, Metro, Whole Foods, and Longo’s), Flow's vitamin water comes in Elderberry, Cherry, and Citrus. The flavors are derived from organic fruit.
The brand's vitamin-infused beverages carry a number of nutritional benefits with them. They support the immune system and contribute to stronger skin and hair. The recipes also have zero sugar and zero calories. The colorful packaging of the vitamin waters, which is sure to capture the attention of consumers, is also 100% recyclable and designed to have a low carbon footprint.
Colorful Vitamin-Infused Waters
Flow Ventures into the World of Flavorful Vitamin Water
Trend Themes
1. Vitamin-infused Beverages - Opportunity for beverage companies to create vitamin-infused drinks with unique flavors and zero sugar or calories.
2. Organic Fruit Flavors - Opportunity for food companies to incorporate organic fruit flavors into their product lines, appealing to health-conscious consumers.
3. Eco-friendly Packaging - Opportunity for companies to design and promote sustainable packaging options to reduce their carbon footprint and attract environmentally-conscious consumers.
Industry Implications
1. Beverage - Opportunity for the beverage industry to expand its product offerings with vitamin-infused beverages.
2. Food - Opportunity for the food industry to incorporate organic fruit flavors into their product lines and appeal to health-conscious consumers.
3. Packaging - Opportunity for the packaging industry to design and promote sustainable packaging options to reduce their carbon footprint and attract environmentally-conscious consumers.