The Soupologie Vitamin D soups are a new lineup of plant-based products for consumers who are looking for a nutritious and delicious way to stay fueled throughout the day. The soup range has three flavors including Turmeric Noodle Broth, Lentil & Kale and Pea & Leek, which are all made with plant-based ingredients along with a vegan source of vitamin D3. This will provide 50% of the recommended daily intake of the vitamin per 300-gram serving.
Co-Founder and Head of NPD at Foodologie Amanda Argent spoke on the new Soupologie Vitamin D soups saying, "As a brand we pride ourselves in creating healthy meals and soups that taste great. These three new products not only taste amazing but really do take the health benefits to a new level with the added benefits of the Vitamin D. It’s often known as the sunshine vitamin since we make it from exposure to the sun. As we’ve all been stuck indoors for rather a long time now, combined with it having been winter, our exposure to the sun has been more limited than ever. Vitamin D is essential for strong bones as it helps the body use calcium from the diet."
Vitamin-Rich Soup Ranges
These New Soupologie Vitamin D Soups will Launch This Month
Trend Themes
1. Plant-based Nutrition - The rise of plant-based soups with added nutrients creates opportunities for companies to explore expanding their plant-based ranges & enhance their nutritional offerings.
2. Targeted Nutrition - These vitamin-rich soups highlight the opportunity to create targeted nutritional products for health-conscious consumers looking for convenient & tasty ways to incorporate vitamins into their diets.
3. Food & Mood - With research linking vitamin D to improved mood, there is an opportunity to explore how food and nutrition can be used to support mental health and wellness.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore opportunities to incorporate plant-based ingredients and targeted nutrition into their product development strategies.
2. Health & Wellness - Health and wellness brands can explore the potential of vitamin-enriched products to support a range of health concerns and appeal to health-conscious consumers.
3. Retail - Retailers can explore opportunities to offer customers vitamin-enriched plant-based soups and other nutritional products to meet the growing demand for convenient and healthy meal options.