Vitae Apparel is a contemporary fashion label launched by Selene Dior that pays homage to the durability of competitive swimwear with a modern aesthetic. The name of the brand, 'Vitae,' is the feminine plural for the word 'life', 'lifestyle', and 'being a part of a lifestyle'.
The brand is dedicated to changing the social and physical standards for women, hoping to allow them "to fall in love with their own bodies" since "beauty comes in all shapes, all sizes, and all ethnicities." It offers a range of fitness apparel – including leggings, sports bras, and shorts –as well as swimwear and casual apparel.
The entire Vitae Apparel collection is available to purchase online and in select locations.
Breathable Body-Inclusive Activewear
Vitae Apparel Offers Contemporary Fitness Pieces
Trend Themes
1. Body-inclusive Activewear - The rise of body-positive messaging is creating a new trend towards activewear designed for all body types, creating disruptive opportunities for apparel brands in the fitness and fashion industries.
2. Contemporary Swimwear - Swimwear-inspired fashion with a modern twist continues to gain momentum, signaling innovation opportunities in the swimwear and fashion industries.
3. Online Retail - The shift towards e-commerce is driving sales of apparel brands that offer online purchasing options, presenting disruptive opportunities in the retail industry.
Industry Implications
1. Fitness Apparel - The rise of the body-positive movement presents a disruptive opportunity for fitness apparel brands to create inclusive activewear lines that cater to all body types.
2. Swimwear - The popularity of contemporary swimwear with a modern twist is skyrocketing, fueling innovation opportunities for swimwear brands in the fashion industry.
3. Fashion Retail - The growth of online retail is creating disruptive opportunities for fashion brands to reach a wider market and offer convenient purchasing options on e-commerce platforms.