Energy drinks are often associated with providing a surge of energy that is great for the short-term but can lead to a crash later in the day, so Vita Coco Boosted has been announced as an alternative for consumers to try out. The energy drink is made with a base of coconut water that has been infused with MCT oil to provide nutritional support as well as 40mg of caffeine for an added boost. The drink comes in three cafe-inspired flavors including Vanilla Latte, Chai and Coconut Chocolate, which are each formulated with B vitamins for an added energy boost.
The Vita Coco Boosted energy drinks focus on supporting the body and mind, and take a new approach to alternative energy.
Coconut-Powered Energy Drinks
Vita Coco Boosted Has Coconut Water and MCT Oil
Trend Themes
1. Coconut-based Energy Drinks - There is a trend towards using coconut water as a base for energy drinks to provide a more natural source of energy.
2. Functional Energy Drinks - There is a trend towards creating energy drinks that not only provide an energy boost but also nutritional support and functional benefits.
3. Alternative Energy Drinks - There is a trend towards creating energy drinks that are a healthier alternative to traditional energy drinks by using natural ingredients.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can innovate by incorporating natural ingredients, such as coconut water, to create healthier energy drinks.
2. Functional Food Industry - The trend towards functional energy drinks creates opportunities for companies in the functional food industry to expand their product offerings.
3. Natural Food Industry - The trend towards alternative energy drinks creates opportunities for companies in the natural food industry to create healthier and more sustainable products.