ON's 'The Growth of the Visual Web' graphic shows how the apps and the Internet are shifting from being largely text-based to graphic-based. This is evident in some of the most popular photo-based services like Flickr and Instagram, as well as the popularity of gifs and memes that go viral.
Some of the reasons this infographic suggests that the visual web is so populr is because people are using mobile devices to view the web and that essentially, "a picture is worth 1,000 words" because it takes less time to understand.
ON understands the importance strong visuals will have on the future of the web, since its entire service is based around helping people to connect through photo sharing. As its infographic quite clearly spells out, the visual web is here to stay.
Photo-Dominant Web Graphics
'The Growth of the Visual Web' Shows the Popularity of Photos Online
Trend Themes
1. Mobile-first Design - The shift to graphic-based web content is being driven by the increasing use of mobile devices to access the internet.
2. Visual Communication - The popularity of photo-based services and viral visual content suggests a growing preference for communication through pictures and images.
3. Short-form Visual Content - The rise of gifs and memes reflects a demand for concise and easily consumable visual content that can convey messages quickly.
Industry Implications
1. Social Media - Social media platforms like Instagram and Flickr are at the forefront of the visual web trend, providing opportunities for innovative photo sharing features.
2. Content Creation - The demand for visually appealing web graphics opens up possibilities for creative professionals to provide visually stunning and interactive content.
3. Digital Marketing - Marketers can leverage the visual web trend by incorporating compelling visual elements into their campaigns to capture attention and engage audiences.