The Visionaire Larger Than Life issue has set a Guinness World Record as the largest magazine ever produced at 5 by 7 feet. Of course, that isn't much of a stretch from one of the magazine's standard issue sizes, which measures three by four feet. The magazine didn't even need Lady Gaga on its cover to entice people to purchase it -- mind you, it still helps.
Of course, at $1,500 a pop, this editions of the mag will have fashionistas around the world looking for ways to justify dropping that much cash. The fact that the Visionaire Larger Than Life issue has transformed Lady Gaga into a stunning mermaid may seal the deal for some. She was shot by Inez & Vindoodh and styled by Nicola Formichetti.
7-Foot Magazines
The Visionaire Larger Than Life Issue Features Lady Gaga on its Cover
Trend Themes
1. Giant Publications - New opportunities for creating and marketing larger-than-life publications for niche markets and wealthy customers.
2. Record-breaking Print - The trend towards creating print objects that break records by size could engage audiences in different and meaningful ways.
3. Artistic Intersections - The intersection of art and fashion media creates opportunities for publications to showcase editorials as large-scale installations or public displays.
Industry Implications
1. Publishing - Publishers and media companies could explore new revenue streams based on large format, artfully designed, and visually impactful print publications.
2. Luxury Fashion - High-end fashion brands could collaborate with publishers or create their own giant print pieces as exclusive marketing tools for VIP clients.
3. Installation Art - Art galleries and museums could incorporate magazine-sized installations into their exhibits, blurring the lines between fine art and print media.