Zinedine Zidane and Fabio Cannavaro may have retired from soccer years ago, but they are set to make a return in the upcoming World Cup; not on the field but off it, as part of a VISA World Cup ad set to air during half-time ad breaks.
The ad shows Zidane, considered the greatest French player of all time and one of the greatest players ever, stepping into an Italian restaurant where a World Cup game between France and Italy is being aired. It just so happens that Italian World Cup-winning captain Fabio Cannavaro is also in the joint.
As the game proceeds, Zidane and Cannavaro get absorbed in their respective patriotic fervor and become embroiled in a heated face-off.
This VISA World Cup ad has already been released in Brazil, but will be rolled out in over a 100 other countries from June 1.
Legendary Soccer Player Ads
This VISA World Cup Ad Stars Zinedine Zidane & Fabio Cannavaro
Trend Themes
1. World Cup Advertising - Opportunity for brands to leverage the global excitement around the World Cup to create engaging and impactful ads.
2. Retired Athletes in Advertising - Using retired sports stars in advertising campaigns to bring nostalgia and authenticity to the brand message.
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Industry Implications
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3. Broadcasting - Broadcasting networks can benefit from increased viewership and ad revenue during the World Cup by featuring captivating ads during halftime breaks.