In an effort to support local bars and restaurants during the social distancing regulations put in place due to the outbreak of COVID-19, Molson Canadian launched 'Virtual Happy Hour' initiative.
The campaign asks friends to get together virtually and raise a beer (of any brand!) and take a screenshot of the Virtual Happy Hour using the hashtag #VirtualHappyHour and tagging @MolsonCanadian and their favorite local restaurant or bar. For the month of April, Canadians who complete this challenge will receive a $25 gift card to enjoy post-social isolation at the local restaurant or bar.
Not only does this campaign encourage social distancing, but it also supports local businesses that are currently struggling amid the new social distancing policies.
Charitable Virtual Happy Hours
Molson Canadian Launched a New Campaign to Support Local Bars
Trend Themes
1. Virtual Happy Hours - Creating virtual social experiences can generate revenue and support local businesses.
2. Socially Responsible Campaigns - Incorporating social responsibility in campaigns can help to build brand loyalty.
3. Digital Engagement - Using digital technology to connect with customers during COVID-19 pandemic can help to maintain brand awareness.
Industry Implications
1. Food and Beverage - Food and beverage businesses can create similar campaigns to support local bars and restaurants during social distancing policies.
2. Retail - Retail businesses can create virtual shopping experiences to support social distancing and generate revenue.
3. Event Planning - Event planning professionals can create virtual event experiences to generate revenue and support social distancing policies.