Late-night fridge raids may become a thing of the past thanks to the Virtual Fridge Lock from JWT São Paulo. The Brazilian ad agency created this cheeky fridge guard to be used as part of Meta Real's online diet program.
The Virtual Fridge Lock works by posting a picture to the user's social networks, letting everyone know that they just went in for a snack. The public shaming from the picture is meant to help snackers make better choices, as evidenced by the man in the video choosing water over a delicious slice of cherry pie after a little virtual chastising.
The video is fun and playful, but the Virtual Fridge Lock itself is 100 percent real. It may be only a matter of time before a Facebook friend inadvertently notifies you that they're raiding the fridge at 1am. Be sure to "encourage" them to stick to their diet accordingly.
Social Media Snack Guards
The Virtual Fridge Lock Tells Your Facebook Friends When You Eat
Trend Themes
1. Social Accountability Technology - The Virtual Fridge Lock introduces a new way of using social media to hold oneself accountable for health goals.
2. Gamification of Dieting - The Virtual Fridge Lock gamifies the dieting experience by introducing playful yet effective ways to make healthier food choices.
3. Internet of Things in Health - The Virtual Fridge Lock represents the next step in the integration of IoT technology into our daily health routines.
Industry Implications
1. Healthcare Technology - The Virtual Fridge Lock could become a valuable addition to healthcare technology, especially in the area of remote patient monitoring.
2. Digital Advertising - The success of the Virtual Fridge Lock campaign highlights the potential of using innovative digital advertising strategies to promote health products and services.
3. Food and Beverage Industry - The Virtual Fridge Lock could disrupt the food and beverage industry by changing the way consumers make food choices and interact with their refrigerators.