For Black History Month this year, Snapchat created a virtual art gallery that can be accessed through a world lens. With this lens, Snapchat users are able to explore 'For Us, By Us: Art Through the Eyes of Black Millennials,' which is touted as "the first-ever augmented reality museum dedicated to young black artists."
Throughout the month of February, users will be able to explore the works of various young artists in an interactive digital gallery setting. Like a traditional art gallery, each piece of art is paired with a title and the name of the artist but the experience makes the most of the digital format—when users get closer to each piece, it becomes displayed across their entire screen.
AR Art Gallery Lenses
Snapchat's Virtual Art Gallery Celebrates Black History Month
Trend Themes
1. Virtual Art Galleries - Opportunity to create virtual art galleries using augmented reality technology to enhance the digital art viewing experience.
2. Dedicated AR Experiences - Potential for creating dedicated augmented reality experiences that celebrate specific themes or communities, providing a unique and interactive way to engage with art.
3. Interactive Digital Galleries - Disruptive potential for interactive digital galleries that allow users to explore and interact with artwork from the comfort of their own devices.
Industry Implications
1. Art - Innovation opportunities in the art industry to leverage augmented reality technology in creating immersive and interactive art experiences.
2. Technology - Potential for the technology industry to develop and refine augmented reality platforms and tools that can enhance digital art viewing experiences.
3. Social Media - Disruptive potential for social media platforms to integrate augmented reality features for users to engage with virtual art galleries and exhibitions.