While many brands and retailers clamor to get the biggest celebrity they can to endorse their product or service, the Virgin Mobile Australia Meet Doug Pitt ad campaign has decided to go in a different direction. Instead of going for an A-Lister, the company focused on one related by blood. In this case, the brother of Brad Pitt, the second most famous Pitt in the family.
A fun spoof of his normal life, the Virgin Mobile Australia Meet Doug Pitt ad campaign does make some exaggerations for a tongue-in-cheek result. Since he has never had the opportunity to be featured on the front page of a magazine or make big bucks with a celebrity endorsement, Virgin mobile "wants your help to make things a little fairer in the Pitt family," as written on YouTube.
Celebrity Sibling Endorsements
The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious
Trend Themes
1. Family Influencer Marketing - Utilizing family members of celebrities for endorsements provides a unique and relatable marketing strategy.
2. Humorous Ad Campaigns - Creating funny and witty campaigns can help capture audience attention and generate positive brand associations.
3. Fairness in Advertising - Highlighting fairness and equality in advertising can resonate with consumers and differentiate brands in a competitive market.
Industry Implications
1. Mobile Telecommunications - Mobile telecommunication companies can explore the use of family influencers to promote their products and services.
2. Celebrity Marketing - The celebrity marketing industry can expand its offerings by considering endorsements from lesser-known family members.
3. Advertising and Marketing - Advertising agencies and marketing firms can develop humorous ad campaigns that leverage relatable family relationships for client brands.