The UK's pork industry has been hurting pretty badly, but pig farmers aren't getting discouraged yet. At least not until they've tested the powers of online virals.
A group of about 20-30 farmers gathered in London to produce a song called "Stand by Your Ham," a parody of the Tammy Wynette song, "Stand by Your Man."
The industry has been rough on independent farmers due to "greedy supermarket chains and rising feed prices," according to Yahoo News.
"It's a lighthearted way of drawing attention to a very serious issue," said Yorkshire pig farmer Richard Longthorp. "If this doesn't stop, then as sure as eggs is eggs, the industry is going to disappear."
The song can be heard at PigsAreWorthIt.com
The lyrics:
Right now it's hard to make a living
Rearing all your pigs for pork and Ham
The supermarkets make money
But we don't make any money
And that's quite hard to understand
But if they gave us a little more money
Gave us farmers, a fairer share.
Coz we take good care of our pigs
We're so proud of them
To us they're more than pork and ham
Stand by your ham.
Sau-sa-ges, Pork And Bacon
Help us to stay in business
Because, our pigs, are worth it.
Stand by your ham.
Sau-sa-ges, Pork And Bacon
Keep givin' all the help you can
Stand by your ham
So if you love your British breakfast
The crackling on your Sunday joint
Keep asking for local produce
We work so hard to bring it to you
Look for our Mark on pork and ham
Stand by your ham.
Sau-sa-ges, Pork And Bacon
Help us to stay in business
Because, our pigs, are worth it.
Stand by your ham.
Sau-sa-ges, Pork And Bacon
Look for the Mark whenever you can
Stand by your ham
Viral Pork Campaign
Stand By Your Ham
Trend Themes
1. Online Virals in Agriculture - The use of online virals in the agriculture industry can draw attention to serious issues and create awareness.
2. Support for Local Produce - The increasing demand for locally produced food products presents opportunities for the agriculture industry to gain more support and market their products.
3. Creative Marketing Strategies - The creation of parody songs and other creative marketing strategies can help industries facing challenges to engage customers and create positive associations with their products.
Industry Implications
1. Agriculture - The use of online virals and creative marketing strategies can help the agriculture industry gain awareness and support for their products.
2. Food Retail - The rising demand for locally produced food products creates opportunities for food retail companies to partner with local farmers and showcase their products.
3. Music and Entertainment - The creation of parody songs and other creative marketing strategies presents opportunities for the music and entertainment industry to collaborate with businesses facing challenges and gain exposure.