The Violetine V1 collection is a fresh and youthful take on 90s nostalgia. The label is designer Rebecca Dawson's passion project and pairs oversized cuts with comfortable cotton fabrics.
"After designing with labels like Josh Goot, Therese Rawsthorne and Camilla & Marc, Rebecca launched her own fashion line that features luxe and locally-made sweaters and tees." The comfy staples are adorned with subtly suggestive prints and sayings. The graphics transforms a tasty peach fruit into a woman's backside and feature a love logo that is written in large white letters.
In creating the Violetine V1 collection, the designer aimed to create a neo-feminine and metaphysical line for women who are not afraid to think outside of the box and succeeded with her cheeky range.
Subtly Suggestive Casuals
The Violetine's V1 Collection is a Fresh Translation of Nostalgic Styles
Trend Themes
1. 90s Nostalgia Revival - Disruptive innovation opportunity: Create modern interpretations of nostalgic styles from the 90s with unexpected twists.
2. Metaphysical Fashion - Disruptive innovation opportunity: Explore clothing designs that incorporate metaphysical elements to appeal to women who seek a deeper connection with their garments.
3. Subtle Suggestive Prints - Disruptive innovation opportunity: Develop clothing with subtly suggestive prints and sayings that add a playful and provocative element to casual wear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine comfortable fabrics and oversized cuts to create casual clothing that blends style and comfort.
2. Apparel Manufacturing - Disruptive innovation opportunity: Utilize locally made materials to produce high-quality sweaters and tees that resonate with customers seeking ethically sourced and produced fashion.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with fashion designers to create eye-catching graphics that transform everyday objects into unique and appealing prints for clothing.