If you were to look at these posters from Viola Trentin’s creative ad campaign, you’d never think of Heinz Ketchup as a boring condiment. Created for a school project, Trentin uses the red flavor-enhancer and a myriad of Marvel characters in fun equations that denote how superheroes get their extraordinary powers. Featured characters include the Hulk, Ghost Rider and the Human Torch, whom are entirely appropriate considering the ads promote a spicy variation of ketchup.
In addition to the wonderful concept, Viola Trentin also used pixel art to depict each equation. Given the popularity of pixel art among geeks, this marriage of art style and concept is perfect.
If Trentin continues to churn out brilliant campaigns like these, she’ll no doubt amass quite a collection of awards in the near future.
Superheroic Ketchup Equations
Viola Trentin Crafts an Ad Campaign Fusing Crusaders with Condiments
Trend Themes
1. Pixel Art Advertising - Opportunity to disrupt the traditional advertising industry by implementing pixel art as a unique and entertaining form of advertising
2. Fusing Pop Culture with Product Marketing - Potential to disrupt the marketing industry by creating campaigns that fuse popular culture with product marketing in a fun and engaging way
3. Equation-based Marketing - Disruptive innovation opportunity in marketing by using equations as a creative way to highlight product features and benefits
Industry Implications
1. Advertising Agency - Opportunity for advertising agencies to incorporate pixel art, popular culture references, and equation-based marketing into their campaigns to differentiate themselves in a crowded market
2. Food and Beverage - Disruptive innovation opportunity for the food and beverage industry to create unique and engaging marketing campaigns that fuse popular culture with their products
3. Graphic Design - Potential to disrupt the graphic design industry by incorporating pixel art as a unique style in advertising, branding, and other design projects