The 1950’s have weaseled their way into fashion once more. Ray-Ban is known for their classic take on sunglasses and timeless styles. Nearly every celebrity and fashion lover has embraced the Ray Ban Wayfarer over the last couple of years in various colors and patterns. Frames range from tortoise to florescent to zebra-striped, and there is no shortage of copycat sunglasses that borrow the Wayfarer’s basic shape.
For all of you Ray-Ban fans waiting to add to your collection, you can stop holding your breath because Ray Ban has done it again. The company recently decided to relaunch their 1950’s-style 'Clubmaster' sunglasses series. These wonderful brow-heavy sunglasses are one more victory for the famed eyewear company.
Vintage Ray-Ban Revivals
Iconic 'Clubmaster' Sunglasses to Be Re-Released
Trend Themes
1. Vintage Eyewear - Opportunity for companies to relaunch iconic eyewear styles from the past and capitalize on the nostalgia trend.
2. Celebrity Fashion Endorsement - Further opportunities for eyewear companies to market their products through celebrity endorsements and collaborations.
3. Patterned Sunglasses - Increased demand for patterned sunglasses and opportunities for companies to offer unique and bold designs.
Industry Implications
1. Eyewear Manufacturing - Trend presents an opportunity for eyewear manufacturers to create more vintage-inspired designs and make them modern for younger generations with updated features.
2. Fashion - Fashion companies can tap into the nostalgia trend by creating vintage-inspired collections that appeal to consumers of all ages.
3. Celebrity Management - Opportunities for celebrity management companies to partner celebrity fashion influencers with eyewear companies to endorse their products.