Belgian dating site Vindeenlief knows how to create commercials with a sexist twist. Their newest ad (now banned from Belgian television) presents girls in candy dispensers and boys that are willing to pay.
The commercial begins with an innocent Belgian boy roaming through the streets and visiting friends. He soon finds out that all his friends have attractive girlfriends who seem to have pretty low standards. Driven by his curiosity, he soon comes to the Femme-O-Matic dispenser that automatically spits out women packaged nicely in plastic containers for under twenty Euros. Unfortunately, his woman does not appear to be as attractive as the rest, but at least he now has a girlfriend. While some may say this commercial is 100 percent kosher, others are bound to take offense to the ads' slightly derogatory content.
Derogatory Dating Ads
Belgian Dating Site Vindeenlief Has Fun With the Femme-O-Matic Dispenser
Trend Themes
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3. Ethical Standards in Advertising - Opportunity to use your company's reputation to prioritize diversity, inclusion, and social responsibility.
Industry Implications
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3. Dating Industry - Opportunity to disrupt traditional gender roles in ads and marketing tactics, promote individuality, and create a more emotionally intelligent customer experience.