If you're into anatomy and physiology, you'll love this Vincent Viriot 'Special Olympics' video. It takes a pick-up game of basketball and cranks it up a few notches by showing the bones and muscles that lie beneath each athlete.
The tagline of the Vincent Viriot 'Special Olympics' video says simply, "See the athlete first." I couldn't agree more. Check out more Olympics features from Trend Hunter's archives below.
Implications - Businesses that are able to use shock in their products and advertising will appeal to many consumers as it will provide a fresh perspective. A company looking to experience a resurgence of popularity often need only to step outside conventional and traditional boundaries and provide consumers with something thought-provoking.
Anatomical Athletes
Vincent Viriot 'Special Olympics' Video Shows the Bones & Muscles of a Baller
Trend Themes
1. Anatomical Visualization - Innovative products or services that utilize representations of the human body's inner workings to enhance understanding and engagement with physical activity.
2. Shock Advertising - Marketing strategies that utilize provocative imagery or messaging to capture consumer attention and create a lasting impression.
3. Sports Education - Innovative approaches to educating audiences about fitness and athletics, utilizing technology and creative marketing methods.
Industry Implications
1. Sports Apparel - Opportunities to incorporate anatomical visualization into sports apparel designs to enhance performance and appeal to health-conscious consumers.
2. Fitness Technology - Integrating anatomical visualizations and other innovative approaches to sports education into fitness products and services.
3. Advertising - Utilizing shock advertising as a strategy to create lasting impressions and capture consumer attention across a variety of industries.