Video Vixen Cosmetic Collections

Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired

Karrueche Tran's latest collaboration with ColourPop is a video vixen cosmetics collection.

The 'Fem Rosa' collection features consists of an eye shadow palette, a complexion trio, and lip glosses. This collection of rose-inspired cosmetics is able to take your makeup look from romantic to femme fatale in a few easy swipes. Most of the colors in this video vixen cosmetics collection range from an of-the-moment rosy hues to feminine mauves. In addition, each item in the collection ranges in price from six dollars to $16.

Rose-covered packaging continues the Fem Rosa theme and gives the collection a romantic and flirty feel. Last August, Karrueche and ColourPop released a lipstick collection. It was so successful that the pair decided to bring back to collaboration with this three piece collection.
Trend Themes
1. Rose-inspired Cosmetics - Opportunity to innovate in the creation of cosmetics inspired by flowers other than roses
2. Affordable Makeup - Opportunity to innovate in creating good quality makeup while still keeping the price low
3. Celebrity Collaborations - Opportunity to innovate in partnerships with celebrities to create cosmetics collections
Industry Implications
1. Cosmetics - Opportunity for companies to create unique cosmetics inspired by nature or with celebrity collaborations at affordable prices
2. Fashion - Opportunity to expand to cosmetics collections in collaboration with makeup companies as an additional revenue stream
3. Social Media - Opportunity for influencers to partner with cosmetics brands to develop unique makeup collections targeted to their followers

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