PeekInToo is a video sharing app that describes itself as the "world’s first anonymous social-network for video exchange through mobile devices." The app gives users a look into what’s happening globally, by sharing 12-second snippets of what they see to other parts of the world.
With PeekInToo, users can search by events or simply select a marker on the map. The structure of the PeekInToo app is one that takes something like the essence of Vine or Instagram video and give the second-long clips a time, place and context.
"Peekers" can immerse themselves into destinations they’ve yet to travel to, by requesting peeks into specific areas, in the hopes that a member located in that area will provide. Video sharing on PeekInToo can be completely anonymous, but there is also the option to connect other social accounts to the app.
Anonymous Video-Sharing Apps
PeekInToo's Video Sharing App Glimpses into a Stranger's Life
Trend Themes
1. Anonymous Video Sharing - Disruptive innovation opportunity: Develop a video-sharing app that prioritizes anonymity, allowing users to share snippets of their lives without revealing their identity.
2. Global Video Exchange - Disruptive innovation opportunity: Create a platform that enables users to exchange short video snippets with people from different parts of the world, offering a glimpse into various cultures and events.
3. Contextualized Video Content - Disruptive innovation opportunity: Build an app that combines short video clips with specific time, place, and context, allowing users to explore different locations virtually.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity: Transform traditional social media platforms by incorporating anonymous video-sharing features, offering users an alternative way to connect and share their experiences.
2. Travel and Tourism - Disruptive innovation opportunity: Develop a video-sharing app specifically designed for travelers, enabling them to virtually explore destinations before visiting and connect with locals for recommendations.
3. Entertainment and Content Creation - Disruptive innovation opportunity: Create a platform that combines short video clips with curated content, transforming the way people consume media and providing a new avenue for content creators to showcase their work.