Image sharing social media service Pinterest has announced the launch of new shopping features that aim to improve the in-app shopping experience on the platform. New features include 'Pinterest API for Shopping,' 'Product Tagging Pins,' and the 'Video in Catalogs' tool.
A standout addition is the new Video in Catalogs tool, which Pinterest sellers can use to create custom videos for items in their catalog. As a result, shoppers will be able to see specific items from 360-degree angles. All of the new features will be housed under a tab called 'Shop,' which will only be accessible to business profiles on the app.
Overall, the new shopping features represent a broader move by the company to enhance its e-commerce offerings, further establishing itself as a competitor within the online shopping space.
Enhanced Pinterest Shopping Tools
Pinterest Debuts Video in Catalogs Tool & Other 'Shop' Features
Trend Themes
1. Enhanced Pinterest Shopping - The addition of the 'Video in Catalogs' tool by Pinterest creates opportunities for users to see specific items from multiple angles, spurring on potential for 360-degree immersive shopping experiences.
2. Pinterest API for Shopping - The new 'Pinterest API for Shopping' feature modifies the customer journey in the app, which could give rise to opportunities for improved personalization and targeted experiences with consumers.
3. Product Tagging Pins - The introduction of 'Product Tagging Pins' enables businesses to showcase specific items, which could potentially lead to advertising opportunities and strategic partnerships with different companies.
Industry Implications
1. Social Media - Social media companies can integrate value-added features to their platforms, such as 'Product Tagging Pins' or add-ons that cater to e-commerce requirements.
2. E-commerce - New shopping features like 'Pinterest API for Shopping', when integrated into e-commerce platforms, can personalize shopping experiences further, leading to increased customer satisfaction and retention.
3. Online Advertising - The new 'Shop' tab on Pinterest opens doors for innovative ways to curate and merchandise products, resulting in potential advertising opportunities for online businesses looking to invest in this new feature.